Founded in 1956 American Racing Equipment quickly became synonymous with performance by offering innovative, magnesium aftermarket wheels during America’s formative racing years. American Racing Equipment would go on to establish itself as the leader in the aftermarket wheel and muscle car community for decades to come.

In 2009 American Racing Pro Series was established with the objective of focusing specifically on closed course racing wheels. Development of the Late Model Series wheels began in 2022 with production introduced in late 2023. The technology and innovation that originally pushed American Racing Equipment to continually create new and exciting products lead to the development of our full line of dirt track racing wheels that are in production today. Utilizing patented technology in the manufacturing process and design, our wheels are developed specifically for racing. Our systematic approach to designing, developing, and testing combines state of the art technology with world class manufacturing to create a wheel with one of the highest strength to weight ratios in racing.